Training has been a constant in my life — I’ve been an athlete for as long as I can remember. From figure skating to CrossFit, Olympic Weightlifting, and now training toward my first Hyrox, sport has shaped how I think about performance, discipline, and motivation. Because of that, I instinctively understand the emotional beat of fitness — the push, the community, the identity. That’s the lens I bring into creative work: make it real, make it motivating, and make it something people actually feel.

My career has been shaped by an international path across London, Berlin, and Los Angeles. I began in London working as an Art Director on fashion editorials for magazines, short films, and music videos, before moving to Berlin to serve as Group Creative Producer for RSG Group, the world’s largest fitness operator. There, I led global productions for brands including Gold’s Gym, John Reed Fitness and McFIT.

In Los Angeles, I built and led creative operations for North America, overseeing launches for HEIMAT and John Reed Fitness and productions across Europe and the U.S. — spanning Germany, Spain, and key U.S. markets including Los Angeles, New York, Dallas, Austin, Atlanta, and San Francisco.

I specialize in translating global brand ambition into locally relevant, performance-driven creative — combining strategy, craft, and execution at scale.