House of Small Wonder
Role
Creative Conceptor · PR Management · Brand & Content Direction
Project Overview
House of Small Wonder is a globally recognized, Japanese-inspired café concept known for its intimate interiors, thoughtful food presentation, and strong cultural presence across Berlin and New York.
Served as Creative Conceptor and PR lead for the Berlin location, bridging brand, media, and creative execution while ensuring consistent storytelling across physical space, press, and digital channels.
Key Contributions
PR Management & Media Hosting — curated journalist visits and hosted press to drive editorial coverage
Brand Consistency Oversight — ensured cohesive brand representation across magazines, social media, and owned channels
Interior & Set Design Elements — designed custom table lamps and spatial details to enhance in-restaurant experience
Merchandise & Packaging Design — tote bags, cookie bags, and branded takeaways
Food & Interior Photography — content creation for new menu launches and editorial use
Night Kitchen
Role
PR Management · Launch Support · Brand & Content Coordination
Project Overview
Night Kitchen is a modern, Tel Aviv–born restaurant concept known for its vibrant atmosphere, contemporary Middle Eastern cuisine, and strong cultural identity, with locations in Tel Aviv and Berlin.
Supported the Berlin launch through PR management and early-stage brand activation, helping establish visibility and press presence while aligning the new location with the broader Night Kitchen brand narrative.
Key Contributions
Launch Phase Support — assisted with opening-phase visibility and brand rollout in Berlin
PR Management & Media Relations — coordinated and hosted journalists to drive early editorial coverage
Brand Alignment Across Locations — ensured consistency between Berlin and Tel Aviv brand presence
Press & Social Content Coordination — supported content creation for launch communications and media use
Cultural Positioning & Storytelling — helped translate the Night Kitchen ethos to the Berlin market
Zenkichi
Role
PR Management · Editorial Content Production · Culinary Photography
Project Overview
Zenkichi is a refined Japanese dining concept in Berlin, centered around an intimate omakase experience, seasonal ingredients, and a meticulously curated premium sake cellar.
Supported the restaurant through press-facing content production and PR management, with a focus on documenting the craftsmanship, ritual, and atmosphere of the dining experience through editorial photography and media engagement.
Key Contributions
Seasonal Omakase Photography — visual documentation of the 8-course tasting menu for editorial and digital use
Sake Cellar & Sommelier Highlights — photography capturing the premium sake program and expert-led pairings
PR Management & Journalist Hosting — coordinated and hosted media visits to support press coverage
Editorial Visual Direction — ensured imagery reflected the brand’s understated, refined aesthetic
Content for Press & Social Channels — photography used across media features and owned platforms
