Mother Tongue.
A Michael Mina concept at HEIMAT.
Creative Direction & Hospitality Content Production Lead
Led creative direction and ongoing content development for Mother Tongue at HEIMAT – supporting launch, menu drops, and continuous promotion while spotlighting cuisine, chefs, and service through a premium hospitality lens.
Creative Direction for Launch & Always-On Hospitality Content
Chef-Led Storytelling (Executive Chef: Fernando Darin)
Food, Wellness & Multicultural Cuisine Content
Annual Content Production Days
POS Creative Asset Development
