GOLD’S GYM.
The Mecca of Body Building since 1965.
Creative Director North America
Lead Creative for global campaign systems and rollouts across 600+ Gold’s Gym locations worldwide.
68 corporate owned + 521 franchise gyms · 30+ countries · 6 continents
Multi-channel direction across paid and organic social, OOH, broadcast, direct mail, and in-gym environments for corporate owned and franchise gyms.
Concepted iconic brand moments including the 60th Anniversary and NIL athlete campaigns.
Led brand systems across fitness, apparel, and nutrition.
Built and managed a 10-person creative team with $500K+ annual budgets.
The Community - talents include:
Mike O’Hearn - 4× Mr. Universe · Gladiators Champion · Film & TV actor (American Gladiators, World’s Finest, fitness media icon)
Simeon Panda - Mr. Olympia competitor · Musclemania World Champion · CEO, Just Lift
Quinn Ewers - College football quarterback · Former No. 1 overall recruit · Big 12 Champion
Mike Ryan - Celebrity trainer & bodybuilder
Joseph Baena - American actor and fitness model
