John Reed Fitness.
Global, music-driven fitness brand with 48 locations across 8 countries.
Creative Director North America · Global Creative Producer (Berlin HQ)
Lead Creative for North America across the full brand ecosystem and touchpoints — spanning paid and organic social, OOH, POS, merchandise, in-club environments, and events.
Led U.S. Brand Rollout & Club Launch Campaigns
Directed Multi-Channel Launch Systems (OOH, Paid & Organic Social, POS, Window Clings, Merchandise)
Oversaw In-Club & Interior Content Production
Spearheaded Annual Master Production in the Berlin HQ
Managed End-to-End Campaign Delivery with In-House Team
Earned Media & Broadcast Coverage — Modern Luxury (Print), D Magazine, NBC Texas Today, FOX, LA Times
(full press reports here)
