Gold’s Gym Nutrition.
Performance-Driven Sports Nutrition for a Global Fitness Icon.
Creative Direction · Packaging Redesign · U.S. Market Launch · CPG Campaign Production
Led creative direction for the packaging redesign across core SKUs — overseeing the design team and aligning brand, shelf impact, and performance cues.
Packaging Design Direction (Multi-SKU Framework)
U.S. Pre-Workout Launch (3 Flavors)
Scalable SKU Design Guidelines
Launch Campaign Asset Production
Creatine Line – Early Creative Involvement
CPG & Performance Nutrition Positioning
Go-To-Market Collaboration