McFit.
Europe’s Leading Fitness Brand with 1,000+ Clubs Worldwide.
Global Creative Producer · Market Rollouts · In-House Agency Leadership · Multi-Channel Execution
I oversaw multiple high-volume, multi-market campaign productions — managing the process from brief to final delivery.
3 Annual Master Productions
10+ Campaign Rollouts Per Year
Multi-market Asset Systems (across Europe)
Talent Casting & Sourcing
Full Budget Ownership & Production Oversight
End-to-End Campaign Delivery (Concept → Launch)
TVC, Billboards, Wild Posters, Organic & Paid Socials, In-gym touchpoints, digital and print
